A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
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- Item: 773596
- Model: 9780142001905
A guide to brand-building profiles the success of Nike & Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
- Author: Scott Bedbury
- Publisher: Penguin Group USA
- Paperback, 240 pages
ISBN: 9780142001905
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