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Banner & Poster Paper

Physical advertising is vital for many companies, especially for businesses that rely on foot traffic. Banners are excellent for getting the word out about a sale, grand opening, new hours or to draw the attention of potential customers. Staples carries a wide selection of banner material and poster board for every size and style of signage.

Choosing the Right Banner
There are numerous types of banners. For a business with a large front display window, a banner over the top is eye-catching, especially when the color and style match the theme of the display. A banner for an outdoor event must be able to withstand wind and rain. Vinyl is a popular choice, as it's suitable for indoor or outdoor use, can withstand weather and will last for years with proper care. For outdoor displays in windy areas, mesh works well. Its polyester fibers allow air to flow through, preventing damage from the wind.

There are several options for indoor signage, including fabrics such as poplin or satin. Fabric signs look and feel high-end, and are printed using a screen press rather than digital printing. Fabric banners are meant for indoor use. For temporary indoor signage, poster paper prints are simple and cost-effective. Choose standard 8 x 11-inch card stock for flyers or heavy-duty 24-inch x 36-inch poster board for larger, more durable signs.

Other Types of Signage
Large banners are effective for reaching a large audience and encouraging potential customers to come stop by your store, kiosk or booth. Door hangers are another option for advertising. Hanging an eye-catching ad on doors guarantees people will see your company's name. It's an effective way to invite customers to a grand opening or pass out coupons.

Once customers are inside, it's important to have other displays or signage to advertise specific products. Shelf-talkers are small self-supported signs meant for placement on a shelf or table. Shelf-talkers are useful for promoting new products, listing the benefits of best sellers and drawing the customer toward items you want to highlight.

What Is the Most Effective Type of Signage?
It's important to choose signage based on the desired outcome and physical conditions. Large banners are generally placed outside the shop in order to entice people to come inside. Shelf-talkers highlight a few key benefits of specific items you want to promote. Door hangers are commonly used for door-to-door marketing campaigns or in hotels to inform customers of specials.

What About Banners for Trade Shows?
A banner is a popular addition to a trade show booth. The right banner can help your business stand out in a sea of competitors. Most trade show banners are meant to be displayed vertically on a specially-designed stand. A retractable style is a smart choice if you plan to use the banner several times and want to store it easily between shows. No matter what kind of banner you need, Staples can help get your message across to your audience.

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