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Purple Cow

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  • Item: 772142
  • Model: 9781591840213
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Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

  • Author: Seth Godin
  • Publisher: Penguin Group USA
  • Hardcover, 145 pages

ISBN: 9781591840213

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