Staples raised $2 more since last 2 months. But it's still cheaper to buy in bulk (50 pk) than retail pack (10 pk). I don't brew at home so I got VIA for my daily morning drink. Staples offers only 2 flavors, I like Columbia over the House blend.
This is a very tasty instant coffee with excellent aroma, although it is a little pricey. If you do not often drink coffee, one pack may be too strong for a cup using standard size coffee mug even with coffee creamer and sugar. You can actually get two cups from one pack and still taste great. I wish staples would carry decaffeinated instant coffee as well.