The graphics you choose for your printed business materials should leave a lasting, positive impression on your clients. No matter what message you are delivering, how you display your graphics can make or break a presentation. Presentation graphics are high-quality printed materials featuring graphics and text for business presentations and pitches. The following tips will help you determine the appropriate graphics and materials to use in various situations.
Choosing The Right Paper
The look and feel of the printed paper that you decide on for these items is likely to leave a certain impression on your clients or audience. Paper varies in terms of weight, finish and glossiness. Therefore, the type of paper you choose also depends on what you intend to use the materials for. For instance, if you are planning to mail an advertisement, choosing a low-weight paper will keep mailing costs down. However, if you feel that the paper advertisement may be subject to extreme temperatures or rain, you may want to use a thicker coated paper.
Choosing the Right Graphic Size and Design
Graphics used for prints are typically higher in resolution and quality than graphics intended for the web. As a general guideline for printing quality pictures, your images should have a resolution of 300 to 400 dpi (dots per inch) for glossy prints and a resolution of 150 to 200 dpi for newspaper prints.
Before consulting a graphic designer for your presentation graphics, look into digital desktop publishing to ease the design process, especially if resources are limited. Desktop publishing software often includes “wizards” or step-by-step instructions on laying out printed materials, such as fliers, invitations and newsletters.
However, depending on the situation, hiring a graphic designer may be the best way to go. For instance, if you want to ensure that your company logo is depicted accurately, as well as consistently across all mediums, set up a consultation with a graphic designer. Getting this done right is important, because your company logo should be the most recognizable aspect of your brand.
Also ensure that the letter styling font that you decide to use for text is easy to read and reflects the tone of the message that you are trying to relay. Color choices are also important, because they may send a certain message to your audience. For instance, pastels may communicate a soft message, and bold colors, on the other hand, may relay a message that is easier to see or is more attention grabbing.
Once you decide what you will be using your presentation graphics for and determine your target audience, you’ll be on your way to finding a consistent look for all of your graphics.
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