Why We Buy: The Science of Shopping
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- Item: 789241
- Model: 9781416595243
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
- Author: Paco Underhill
- Publisher: Simon & Schuster
- Paperback, 306 pages
ISBN 13: 9781416595243
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