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Once you've developed a Web site, you don't want to let it grow stale. A Web site that never changes is the virtual equivalent to a home that never takes down its Christmas lights. Nothing says "Out to Lunch" or "This business is struggling" like an inert site.
Fortunately, you don't have to make drastic — or expensive — changes to your site in order to keep it looking fresh and up–to–date. Even if most of your site is static, taking the following steps will create the impression that it's dynamic.
To make your email an excellent customer service tool, sign up for customized email addresses and list a customer service email address on your site. Even if you're a one–person operation, customized email addresses (acquired through email domain hosting) allow you to use multiple email addresses that are all branded with your company's name. You could, for instance, create email addresses such as email@example.com, firstname.lastname@example.org, or email@example.com, and then have all of these emails forwarded to one account.