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Give all of your direct mail letters a polished and professional look with quality papers. Be sure to print proof–copies on every day paper to save a little money — and avoid typos.
Mail your letters in matching envelopes. To improve the chances of your letter being opened by recipients, avoid sending your message bulk mail—experts believe people are more likely to open mail with real stamps.
Printing hundreds or thousands of direct mail pieces will take some time. Consider a printer that offers both quality and speed.
Add a little pizzazz to your direct mail pieces with desktop publishing programs that professionally format your message. Remember: don't overcrowd your pages.
A scanner makes including photographs in your direct mail has never been easier.
Need some new names and addresses? Buy consumer and business prospect lists. Target your desired audience by geographic and demographic characteristics like gender, industry, age, and zip code.
Ingratiate yourself with potential customers by including a promo product, such as a free magnet (stamped with your contact information, of course), key chain, or small note pad.
Industry insiders believe people respond better to sales letters signed in blue ink!
Save money on postage by using a postage meter.
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