Read Kevin's bio.
Show All Products
- Tax Center
- Ink & Toner
- Paper | Notebooks | Post-its Stickies Notes
- Filing | Binders | Organizers
- Pens | Tape | Desk Supplies
- Envelopes | Labels | Mailing
- PCs | Drives | Accessories
- Services: Tech | Business
- Printers | Shredders | Machines | Calculators
- Phones | Cameras | Electronics | E-readers
- Mobile Phones
- Cleaning | Facilities | Safety
- Coffee | Water | Snacks
- Furniture | Chairs | Cabinets
- Copy & Print
- Custom Stamps & Promotional Products
- Boards | Easels | Dry-Erase
- Teaching | Drafting | Art
- Calendars | Planners
- Accounting | Forms | Security | Cash | Banking
- Gifts | Gift Cards
Advertising options for a small business
Q: In your opinion, what is the best media to use to advertise a small computer software firm in upstate New York. And secondly, does direct mailing produce significant results to justify the cost?
A: Your best bets are probably going to be small local newspapers. If you're in a small town, put display ads in your weekly newspaper. In larger cities, look for neighborhood and specialty papers that offer lower rates to reach targeted audiences.
If you also want to sell software nationally, place ads in the back of computer magazines and build a presence on the Web (you'll probably want to do this to support your local business, too).
Direct mail can work well, but response rates will be low. A one percent response rate is considered quite good. Postcards are cheaper than first class letters and often provide better results. There are several firms that will let you design great looking color postcards online.
Some issues discussed in the expert forum are complex and continually changing.We recommend you consult a professional advisor about your specific circumstances, needs, and applicable laws. More details.
- Ways to Save
- Staples Rewards®
- Rebate Center
- Staples® Credit Center
- Corporate Customers
- Federal Government Customers
- Staples® Service Plans
- Email SignUp
- Site Help & Feedback
- Favorites Lists
- Easy Reorder
- Order By Catalog Item #
- Track an Order
- My Account
- Store Locator
- Request a Catalog
- Email SignUp
- Accessibility Compliance
- Contact Us
- Exclusively at Staples
- Staples® Easy Button
- Downloadable Easy Button
- Easy Tech
- Staples Brand® Products
- Staples® Gift Cards
- Recycling Programs
- Eco Conscious Products
- Martha Stewart Home Office
- Staples Brand Products
- Papers & Pads
- Binders & Presentation
- File Folders & Accessories
- Pens, Writing & Correction
- Shredders
- CD/DVD Media
- View All Products
This Web site is intended for use by US residents only.See International Sites.
See our delivery policy for full details.
Copyright 2011, Staples, Inc., All Rights Reserved.
Questions? Call 1-800-STAPLES (1-800-782-7537) or email us at http://www.staples.com/emailus.
