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White versus colored paper for marketing materials
Q: I would like to send out a marketing piece. I think white paper is boring. Will my business seem less professional if I use colored paper? Are there colors that you recommend? Colors that I should avoid?
A: So much of the color selection depends on the type of business that you have. However, every business can use color. If you are a bank or an insurance company, I don't think that it would be appropriate to use bright neon colors — softer, muted tones would be better.
I am in the business of educating and consulting and the colors that I like to use in my marketing pieces (including business cards, capability brochures, and newsletters) are yellow and black. Even my business envelopes are yellow and black. This color combination is distinctive and eye–catching, but it also goes along with the personality of the business.
The safest colors to use are any of the blue shades, followed closely by green, tan, and natural tones. The fact that you are asking about the use of color deserves kudos. Color sells and many times you don't have to go through the expense of a 4–color process to get the look and feel of a color piece. Just pick the color tones that are associated with your business or your customer.
Some issues discussed in the expert forum are complex and continually changing.We recommend you consult a professional advisor about your specific circumstances, needs, and applicable laws. More details.
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