Item #: 1156972 | Model #: 9780029001516
Building Strong Brands
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Building Strong Brands

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Product Details
  • Author Name: David A. Aaker
  • No of Pages: 400 Pages
  • Publisher: Free Press
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22.19
22.19
https://www.staples-3p.com/s7/is/image/Staples/m001221801
09780029001516
Simon & Schuster
Building Strong Brands
Product Description
Building Strong Brands by David A. Aaker - Explains the obstacles faced by brand-managers while marketing a brand

Building Strong Brands by David A. Aaker explains the importance and obstacles of building a brand. The author discusses topics such as management issues, brand equity measures and track brand equity markets.

  • Author Name: David A. Aaker
  • No of Pages: 400 Pages
  • Publisher: Free Press
  • Publishing Date: December 12, 1995
  • Language: English
  • ISBN -10: 002900151X
  • ISBN -13: 978-0029001516
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