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Business Plan & Executive Summary guides you to start with the Executive Summary where all investor & management interest begins. This is the brief overview, the mission, your core reason for doing the business & getting investor support. The audiobook guides you through the steps to create an effective Summary and Plan not just to raise money but also to run your business. What matters? What doesn't? What is the core mission? What are the reasonable expectations? The audiobook then guides you into listening practices so you learn from your presentations how to refine and improve your business plan for the enterprise itself as well as potential investors. Business Plans are generally done only after substantial interest has been gathered from institutional investors. Angels rarely require them because they know your business will change upon contact with reality and therefore elaborate plans encourage less flexibility. Institutional investors require them primarily for their files, though they rarely admit this, because they, too, know the evolving nature of an emerging enterprise. A must listen for budding entrepreneurs and helpful for corporate executives to stay focused on creating the most effective internal plans within their organizations. The author secured over five VC investments as well as approximately 100 angel investments so knows of what he writes and speaks, and has written innumerable plans for major organizations.
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