Item #: 1152535 | Model #: 9781412996037
Cases in Marketing Management (The Ivey Casebook Series)
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Cases in Marketing Management (The Ivey Casebook Series)

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Product Details
  • Author Name: Kenneth E. Clow, Donald E. (Edward) Baack
  • No of Pages: 560 Pages
  • Publisher: SAGE Publications, Inc
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58.99
58.99
https://www.staples-3p.com/s7/is/image/Staples/m001217382
09781412996037
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Cases in Marketing Management (The Ivey Casebook Series)
Product Description
Cases in Marketing Management by Kenneth Clow & Donald Baack - Reflects on 38 hardcore cases to help you understand complex marketing problems

Cases in Marketing Management by Kenneth Clow & Donald Baack has been drafted to help readers understand core marketing concepts and utilizing the knowledge into managing uncertain and difficult situations.

  • Author Name: Kenneth E. Clow, Donald E. (Edward) Baack
  • No of Pages: 560 Pages
  • Publisher: SAGE Publications, Inc
  • Publishing Date: March 28, 2011
  • Language: English
  • ISBN -10: 1412996031
  • ISBN -13: 978-1412996037
Specifications
Author Name Kenneth E. Clow, Donald E. (Edward) Baack
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