Item #: 1158634 | Model #: 9780875847641
Customer Equity: Building and Managing Relationships as Valuable Assets
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Customer Equity: Building and Managing Relationships as Valuable Assets

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Product Details
  • Author Name: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
  • No of Pages: 228 Pages
  • Publisher: Harvard Business Review Press
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33.59
33.59
https://www.staples-3p.com/s7/is/image/Staples/m001223540
09780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
Product Description
Customer Equity by Robert C. Blattberg et al. - Discusses key concepts to measure company performance

Customer Equity by Robert C. Blattberg et al. provides a detailed understanding of how a firm can design and apply customer equity strategies that involve all components of their business. It offers framework for measuring success.

  • Author Name: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
  • No of Pages: 228 Pages
  • Publisher: Harvard Business Review Press
  • Publishing Date: July 01, 2001
  • Language: English
  • ISBN -10: 0875847641
  • ISBN -13: 978-0875847641
  • Edition: 0
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