Item #: 602559 | Model #: 9780470238271
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan Hardcover
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan Hardcover

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Product Details
  • Publishing Date: February 17, 2009
  • ISBN -13: 978-0470238271
  • Publisher: Wiley
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24.49
24.49
https://www.staples-3p.com/s7/is/image/Staples/m000467363
09780470238271
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan Hardcover
Product Description
Eating the Big Fish by Adam Morgan - Learn how to avoid business challenges ahead of time!

Eating the Big Fish by Adam Morgan is an international best-seller for upcoming business professionals to be prepared for upcoming business challenges. The book includes over 25 new interviews and case histories.

  • Publishing Date: February 17, 2009
  • ISBN -13: 978-0470238271
  • Publisher: Wiley
  • ISBN -10: 0470238275
  • Language: English
  • No. Of Pages: 368 Pages
  • Edition: 2
  • Author: Adam Morgan
Specifications
Author Name Adam Morgan
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