Item #: 1159321 | Model #: 9780230358553
Ethics in Marketing and Communications: Towards a Global Perspective
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Ethics in Marketing and Communications: Towards a Global Perspective

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Product Details
  • Author Name: Mary M. McKinley
  • No of Pages: 144 Pages
  • Publisher: Palgrave Macmillan
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101.99
101.99
https://www.staples-3p.com/s7/is/image/Staples/m001223284
09780230358553
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Ethics in Marketing and Communications: Towards a Global Perspective
Product Description
Ethics in Marketing and Communications: Towards a Global Perspective by Mary M. McKinley - Discusses issues of ethical marketing and communication

Ethics in Marketing and Communications: Towards a Global Perspective by Mary M. McKinley discusses the importance of marketing ethics and communication. It gives readers an international perspective on the topic.

  • Author Name: Mary M. McKinley
  • No of Pages: 144 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: January 17, 2012
  • Language: English
  • ISBN -10: 0230358551
  • ISBN -13: 978-0230358553
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