Item #: 1157434 | Model #: 9781137276346
From Chinese Brand Culture to Global Brands
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From Chinese Brand Culture to Global Brands

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Product Details
  • Author Name: Jonathan Schroeder, Janet Borgerson, Wu Zhiyan
  • No of Pages: 232 Pages
  • Publisher: Palgrave Macmillan
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37.19
37.19
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From Chinese Brand Culture to Global Brands
Product Description
From Chinese Brand Culture to Global Brands by Jonathan Schroeder - Presents Chinese culture and history in branding

From Chinese Brand Culture to Global Brands by Jonathan Schroeder is an expert's view of the Chinese brand culture and how it serves as a role model to existing models of brand globalization. Includes case studies.

  • Author Name: Jonathan Schroeder, Janet Borgerson, Wu Zhiyan
  • No of Pages: 232 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: November 01, 2013
  • Language: English
  • ISBN -10: 1137276347
  • ISBN -13: 978-1137276346
Specifications
Author Name Jonathan Schroeder, Janet Borgerson, Wu Zhiyan
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