Global Strategies in Retailing: Asian& European Experiences (Routledge Studies in International Business& the World Economy)
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Global Strategies in Retailing: Asian and European Experiences by Dawson, et al.- Collects analyses of seven global retailers by scholars from Sweden, Japan and the UK
Global Strategies in Retailing: Asian and European Experiences by Dawson, et al. examines how international business concepts are becoming inadequate for expanding retailer networks. It stresses new corporate strategies for new retail challenges.
Author Name: John Dawson, Masao Mukoyama
No of Pages: 272 Pages
Publishing Date: September 11, 2013
ISBN -10: 0415644291
ISBN -13: 978-0415644297
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