Item #: 1159194 | Model #: 9781137333315
Globalization, Culture, and Branding
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Globalization, Culture, and Branding

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Product Details
  • Author Name: Carlos J. Torelli
  • No of Pages: 194 Pages
  • Publisher: Palgrave Macmillan
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87.69
87.69
https://www.staples-3p.com/s7/is/image/Staples/m001223428
09781137333315
Palgrave MacMillan
Globalization, Culture, and Branding
Product Description
Globalization, Culture, and Branding by Carlos J. Torelli - A detailed text on brand management and cultural psychology

Globalization, Culture, and Branding by Carlos J. Torelli is a must read book for marketers that discusses how to protect brand equity in multi-cultural markets. The text also explains the gap between brand management and cultural psychology.

  • Author Name: Carlos J. Torelli
  • No of Pages: 194 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: November 19, 2013
  • Language: English
  • ISBN -10: 1137333316
  • ISBN -13: 978-1137333315
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