Item #: 1154246 | Model #: 9781137340689
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

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Product Details
  • No of Pages: 272 Pages
  • Publisher: Palgrave Macmillan
  • Language: English
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34.99
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Product Description
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success - Explains the importance of correctly assessing the success of a digital marketing campaign

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success by Laurent Flores highlights the lack of assessment in digital marketing. It provides metrics designed to grade the success of a digital marketing campaign.

  • No of Pages: 272 Pages
  • Publisher: Palgrave Macmillan
  • Language: English
  • Publishing Date: January 13, 2014
  • Language: English
  • ISBN -10: 1137340681
  • ISBN -13: 978-1137340689
Specifications
Author Name Laurent Flores
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