JOHN WILEY & SONS INC "Survey Methodology" Book is written by Robert M. Groves, Floyd J. Fowler, Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau and synthesizes current research.
JOHN WILEY & SONS INC "Survey Methodology" Book provides a state of the science presentation of essential survey methodology topics and techniques. Book has topics on sampling frame evaluation, sample design, development of questionnaires and more.
Age group and grade: Ages 15+ years
Title: "Survey Methodology"
Author: Robert M. Groves, Floyd J. Fowler, Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau
Number of pages: 488
Publication date: 7/30/2009, edition: 2nd
Size: 9.9"H x 7"W x 0.9"D
An expanded FAQ chapter that addresses the concerns that accompany newly established methods
Addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design
Latest research findings on effective questionnaire development techniques
Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent and confidentiality issues
New scientific insight on the relationship between nonresponse rates and nonresponse errors
Updated explanations of sampling frame issues for mobile telephone and web surveys
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