Item #: 1154271 | Model #: 9780029001011
Managing Brand Equity
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Managing Brand Equity

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Product Details
  • Author Name: David A. Aaker
  • No of Pages: 299 Pages
  • Publisher: Free Press
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https://www.staples-3p.com/s7/is/image/Staples/m001218980
09780029001011
Simon & Schuster
Managing Brand Equity
Product Description
Managing Brand Equity by David A. Aaker - Provides details on a brand, its symbol, and slogan

Managing Brand Equity by David A. Aaker provides details on a brand, its symbol, and slogan. It explains building brand equity of different companies like ivory soap story, Ford Taurus, the decline of Schlitz beer, and many more.

  • Author Name: David A. Aaker
  • No of Pages: 299 Pages
  • Publisher: Free Press
  • Publishing Date: September 09, 1991
  • Language: English
  • ISBN -10: 0029001013
  • ISBN -13: 978-0029001011
Specifications
Author Name David A. Aaker
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