Item #: 1158996 | Model #: 9781137281913
Managing Social Media and Consumerism
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Managing Social Media and Consumerism

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Product Details
  • Author Name: Rajagopal
  • No of Pages: 280 Pages
  • Publisher: Palgrave Macmillan
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98.19
98.19
https://www.staples-3p.com/s7/is/image/Staples/m001223821
09781137281913
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Managing Social Media and Consumerism
Product Description
Managing Social Media and Consumerism by Rajagopal - Presents examples of how various companies define ways to devise a social media plan

Managing Social Media and Consumerism by Rajagopal provides insight on topics like best practices in social media, theories of communication, and an analysis of corporate involvements.

  • Author Name: Rajagopal
  • No of Pages: 280 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: September 20, 2013
  • Language: English
  • ISBN -10: 113728191X
  • ISBN -13: 978-1137281913
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