Item #: 494191 | Model #: 9781591392101
Marketing As Strategy Nirmalya Kumar Hardcover
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Marketing As Strategy Nirmalya Kumar Hardcover

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Product Details
  • Publisher: Harvard Business Review Press
  • ISBN -10: 1591392101
  • Language: English
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Marketing As Strategy Nirmalya Kumar Hardcover
Product Description
Perseus Distribution Marketing As Strategy Marketing with customers in mind

Perseus Distribution Marketing As Strategy details how businesses now need to become customer-centric. The book presents solutions to saturations in marketing and how organizations can succeed by having customers at the center.

  • Publisher: Harvard Business Review Press
  • ISBN -10: 1591392101
  • Language: English
  • No. Of Pages: 288 Pages
  • Edition: 1
  • Publishing Date: May 5, 2004
  • Author: Nirmalya Kumar
Specifications
Author Name Nirmalya Kumar
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