Item #: 1153442 | Model #: 9780077861056
Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

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Product Details
  • Author Name: J. Paul Peter & Jr. James H. Donnelly
  • No of Pages: 816 Pages
  • Publisher: McGraw-Hill/Irwin
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206.79
206.79
https://www.staples-3p.com/s7/is/image/Staples/m001219362
09780077861056
McGraw-Hill College
Marketing Management: Knowledge and Skills, 11th Edition
Product Description
Marketing Management: Knowledge and Skills, 11th Edition by J. Paul Peter et al. - A resourceful guide to enhance students knowledge of marketing management

Marketing Management: Knowledge and Skills, 11th Edition by J. Paul Peter et al. is essential for developing successful marketing strategies and enhancing students knowledge of marketing management.

  • Author Name: J. Paul Peter & Jr. James H. Donnelly
  • No of Pages: 816 Pages
  • Publisher: McGraw-Hill/Irwin
  • Publishing Date: October 11, 2012
  • Language: English
  • ISBN -10: 0077861051
  • ISBN -13: 978-0077861056
  • Edition: 11
Specifications
Author Name J. Paul Peter & Jr. James H. Donnelly
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