Item #: 509052 | Model #: 9780071373586
Positioning Al Ries, Jack Trout Paperback
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Positioning Al Ries, Jack Trout Paperback

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Product Details
  • ISBN -13: 978-0071373586
  • Publisher: McGraw-Hill
  • ISBN -10: 0071373586
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13.99
13.99
https://www.staples-3p.com/s7/is/image/Staples/m000660706
09780071373586
McGraw-Hill
Positioning Al Ries, Jack Trout Paperback
Product Description
Positioning - A revolutionary approach to creating a "position" in a prospective customer's mind

This book entails how to: make and position an industry leader so that its name wheedles its way into the collective subconscious of your market and stays there; position a follower so that it can occupy a niche and a lot more.

  • ISBN -13: 978-0071373586
  • Publisher: McGraw-Hill
  • ISBN -10: 0071373586
  • Language: English
  • No. Of Pages: 213 Pages
  • Edition: 1
  • Publishing Date: December 13, 2000
  • Author: Al Ries, Jack Trout
Specifications
Author Name Al Ries, Jack Trout
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