Item #: 1150030 | Model #: 9780857027672
Qualitative Consumer and Marketing Research
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Qualitative Consumer and Marketing Research

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Product Details
  • No of Pages: 240 Pages
  • Publisher: SAGE Publications Ltd
  • Language: English
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50.49
50.49
https://www.staples-3p.com/s7/is/image/Staples/m001216511
09780857027672
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Qualitative Consumer and Marketing Research
Product Description
Qualitative Consumer and Marketing Research by Russell W. Belk et al. - Guides readers through concepts of consumer research

Qualitative Consumer and Marketing Research by Russell W. Belk et al. explains numerous concepts of qualitative research and includes exercises for improving research skills in data collection, analysis, and presentation.

  • No of Pages: 240 Pages
  • Publisher: SAGE Publications Ltd
  • Language: English
  • Publishing Date: December 26, 2012
  • Language: English
  • ISBN -10: 0857027670
  • ISBN -13: 978-0857027672
Specifications
Author Name Russell W. Belk, Eileen Fischer, Robert V Kozinets
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