Sage "Focus Groups" Book provides more guidance on conducting virtual focus groups and is written by David W. Stewart, Prem N. Shamdasani.
Sage "Focus Groups" Book provides methodical treatment to the design, conduct within the context of social science research. Book describes the growing use of focus group research to address a gradually more broad array of issues.
Age group and grade: Ages 15+ years
Title: "Focus Groups: Theory and Practice"
Author: David W. Stewart, Prem N. Shamdasani
Subject: Sociology - general
Number of pages: 224
Publisher: SAGE Publications Ltd
Publication date: 3/20/2014, edition: 3rd
Size: 8.9"H x 6"W x 0.4"D
Audience: Tertiary, university or college
Third edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy to read source
It provides systematic treatment to the design, conduct and interpretation of focus group data within the context of social science research and theory
Known for accessibility and step-by-step guidance, comprehensive treatment and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants
Third edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups
Would you like to give
on product content, images, or tell us about a lower price?