Item #: 1250780 | Model #: 9781452270982
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Sage "Focus Groups" Book

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Product Details
  • Age group and grade: Ages 15+ years
  • Language: English
  • Title: "Focus Groups: Theory and Practice"
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49.99
49.99
https://www.staples-3p.com/s7/is/image/Staples/m001338402
09781452270982
Sage
Sage "Focus Groups" Book
Product Description
Sage "Focus Groups" Book provides more guidance on conducting virtual focus groups and is written by David W. Stewart, Prem N. Shamdasani.

Sage "Focus Groups" Book provides methodical treatment to the design, conduct within the context of social science research. Book describes the growing use of focus group research to address a gradually more broad array of issues.

  • Age group and grade: Ages 15+ years
  • Language: English
  • Title: "Focus Groups: Theory and Practice"
  • Author: David W. Stewart, Prem N. Shamdasani
  • Subject: Sociology - general
  • Format: Paperback
  • Number of pages: 224
  • Publisher: SAGE Publications Ltd
  • Publication date: 3/20/2014, edition: 3rd
  • Size: 8.9"H x 6"W x 0.4"D
  • Audience: Tertiary, university or college
  • Third edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy to read source
  • It provides systematic treatment to the design, conduct and interpretation of focus group data within the context of social science research and theory
  • Known for accessibility and step-by-step guidance, comprehensive treatment and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants
  • Third edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups
Specifications
Book Format Paperback
Number of Pages in Book 224
Book Language English
Book Reading Level College
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