Item #: 1252292 | Model #: 9781452259000
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Sage "Survey Research Methods" Book

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Product Details
  • Age group and grade: Ages 15+ years
  • Language: English
  • Title: "Survey Research Methods"
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Sage "Survey Research Methods" Book
Product Description
Sage "Survey Research Methods" Book describes about the very latest methodological knowledge on various investigations and is written by Floyd J Fowler.

Sage "Survey Research Methods" Book explains about sampling, implementing a sample design and methods of data collection. Book describes about growing role of individual cell phones and includes web based approaches.

  • Age group and grade: Ages 15+ years
  • Language: English
  • Title: "Survey Research Methods"
  • Author: Floyd J. Fowler
  • Subject: Sociology - reference and methodology
  • Format: Paperback
  • Number of pages: 184
  • Publisher: SAGE Publications Ltd
  • Publication date: 9/24/2013, edition: 5th
  • Size: 8.9"H x 5.9"W x 0.5"D
  • Audience: Tertiary, university or college
  • Fifth edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys
  • Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy and credibility
  • Book guides readers through each step of the survey research process
  • This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys
  • Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data
Book Format Paperback
Number of Pages in Book 184
Book Language English
Book Reading Level College