Sage "Survey Research Methods" Book describes about the very latest methodological knowledge on various investigations and is written by Floyd J Fowler.
Sage "Survey Research Methods" Book explains about sampling, implementing a sample design and methods of data collection. Book describes about growing role of individual cell phones and includes web based approaches.
Age group and grade: Ages 15+ years
Title: "Survey Research Methods"
Author: Floyd J. Fowler
Subject: Sociology - reference and methodology
Number of pages: 184
Publisher: SAGE Publications Ltd
Publication date: 9/24/2013, edition: 5th
Size: 8.9"H x 5.9"W x 0.5"D
Audience: Tertiary, university or college
Fifth edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys
Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy and credibility
Book guides readers through each step of the survey research process
This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys
Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data
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