Item #: 1150823 | Model #: 9780132664257
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Product Details
  • No of Pages: 600 Pages
  • Publisher: Prentice Hall
  • Language: English
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202.39
202.39
https://www.staples-3p.com/s7/is/image/Staples/m001216662
09780132664257
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Product Description
Strategic Brand Management by Kevin Lane Keller - A guide that presents a theoretical foundation of strategic brand management

Strategic Brand Management by Kevin Lane Keller incorporates modern industry thinking, brand equity, and strategic brand management with a comprehensive theoretical foundation with numerous techniques and practical insights.

  • No of Pages: 600 Pages
  • Publisher: Prentice Hall
  • Language: English
  • Publishing Date: August 20, 2012
  • Language: English
  • ISBN -10: 0132664259
  • ISBN -13: 978-0132664257
  • Edition: 4
Specifications
Author Name Kevin Lane Keller
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