Item #: 1157284 | Model #: 9781137351814
The Brand Strategist's Guide to Desire: How to give consumers what they actually want
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The Brand Strategist's Guide to Desire: How to give consumers what they actually want

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Product Details
  • Author Name: Anna Simpson
  • No of Pages: 204 Pages
  • Publisher: Palgrave Macmillan
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41.39
41.39
https://www.staples-3p.com/s7/is/image/Staples/m001221848
09781137351814
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The Brand Strategist's Guide to Desire: How to give consumers what they actually want
Product Description
The Brand Strategist's Guide to Desire by Anna Simpson - Discusses the five components that contribute to the customer's desire

The Brand Strategist's Guide to Desire by Anna Simpson discusses the psychological and social components that make up consumer desire. It contains case studies of leading brands to explain the desire-based strategies for building consumer support.

  • Author Name: Anna Simpson
  • No of Pages: 204 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: April 09, 2014
  • Language: English
  • ISBN -10: 1137351810
  • ISBN -13: 978-1137351814
Specifications
Author Name Anna Simpson
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