Item #: 519465 | Model #: 9780226260129
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Paperback
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Paperback

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Product Details
  • No. Of Pages: 322 Pages
  • Publisher: University Of Chicago Press
  • Publishing Date: December 1, 1998
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18.99
18.99
https://www.staples-3p.com/s7/is/image/Staples/m000464111
09780226260129
UNIV OF CHICAGO PR (T)
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Paperback
Product Description
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism - An indispensable survival guide for any modern consumer

This book shows how the youthful revolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men's clothing business. It is an indispensable survival guide for any modern consumer.

  • No. Of Pages: 322 Pages
  • Publisher: University Of Chicago Press
  • Publishing Date: December 1, 1998
  • Edition: 1
  • Language: English
  • ISBN -13: ISBN -13: 978-0226260129
  • ISBN -10: ISBN -10: 0226260127
Specifications
Author Name Thomas Frank
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