Item #: 518715 | Model #: 9780230342248
The Edge Allen P. Adamson, Steve Forbes Hardcover
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The Edge Allen P. Adamson, Steve Forbes Hardcover

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Product Details
  • No. Of Pages: 288 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: January 8, 2013
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https://www.staples-3p.com/s7/is/image/Staples/m000463494
09780230342248
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The Edge Allen P. Adamson, Steve Forbes Hardcover
Product Description
St. Martin's Press The Edge - Challenges facing the world's biggest brands

St. Martin's Press The Edge contains the principles of ensuring consistency in brand communication. With case studies on the challenges facing the world's biggest brands, the book details on how global brands maintain market dominance.

  • No. Of Pages: 288 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: January 8, 2013
  • Language: English
  • ISBN -10: 0230342248
  • ISBN -13: 978-0230342248
  • ISBN -10: 0230342248
  • ISBN -13: 978-0230342248
Specifications
Author Name Allen P. Adamson, Steve Forbes
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