Item #: 737660 | Model #: 9781118611319
The Human Brand: How We Relate to People, Products, and Companies
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The Human Brand: How We Relate to People, Products, and Companies

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Product Details
  • No. Of Pages: 208 Pages
  • Author Name: Chris Malone, Susan T Fiske
  • Publisher: Jossey-Bass
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https://www.staples-3p.com/s7/is/image/Staples/m000478096
09781118611319
John Wiley & Sons
The Human Brand: How We Relate to People, Products, and Companies
Product Description
The Human Brand by Chris Malone, Susan T Fiske - Keep loyalty in the digital age of understanding, why we make certain choices

The Human Brand by Chris Malone, Susan T Fiske is an essential read to understand the relationships with customers and how as customers they have a right to expect relational accountability, from the companies and the brands they support.

  • No. Of Pages: 208 Pages
  • Author Name: Chris Malone, Susan T Fiske
  • Publisher: Jossey-Bass
  • Publishing Date: October 7, 2013
  • Edition: 1
  • Language: English
  • ISBN -10: 1118611314
  • ISBN -13: 978-1118611319
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