Item #: 746703 | Model #: 9781622312962
The Human Brand
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The Human Brand

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Product Details
  • No. Of Pages: 360 Pages
  • Author Name: Chris Malone, Susan T. Fiske
  • Publisher: HighBridge Company
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19.89
19.89
https://www.staples-3p.com/s7/is/image/Staples/m000478672
09781622312962
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The Human Brand
Product Description
The Human Brand - What it takes for companies and brands to earn and keep our loyalty in the digital age

Drawing from original research, The Human Brand by Chris Malone and Susan Fiske explains that in order to be successful, companies must forge genuine relationships with customers that reflect warmth, competence and worthy intentions.

  • No. Of Pages: 360 Pages
  • Author Name: Chris Malone, Susan T. Fiske
  • Publisher: HighBridge Company
  • Publishing Date: October 15, 2013
  • Language: English
  • ISBN -10: 1622312961
  • ISBN -13: 978-1622312962
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