Item #: 773413 | Model #: 9781578516872
The Loyalty Effect
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The Loyalty Effect

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Product Details
  • Author: Frederick F. Reichheld
  • Publisher: Perseus Distribution Services
  • Paperback, 323 pages
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17.95
17.95
https://www.staples-3p.com/s7/is/image/Staples/m000465801
09781578516872
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The Loyalty Effect
Product Description
Scholastic "The Loyalty Effect" Book by Frederick F. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.

Scholastic "The Loyalty Effect" Book shows why companies that ignore defections face a dismal future of low growth, weak profits and shortened life expectancy. Book tells a small improvement in customer retention can double profits of a company.

  • Author: Frederick F. Reichheld
  • Publisher: Perseus Distribution Services
  • Paperback, 323 pages
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