Item #: 511619 | Model #: 9780060570156
The Origin of Brands Al Ries , Laura Ries Paperback
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The Origin of Brands Al Ries , Laura Ries Paperback

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Product Details
  • Publisher: HarperBusiness
  • ISBN -13: 978-0060570156
  • Language: English
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09780060570156
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The Origin of Brands Al Ries , Laura Ries Paperback
Product Description
The Origin of Brands by Al Ries and Laura Ries explains how changing conditions in the marketplace create endless opportunities

The Origin of Brands by Al Ries and Laura Ries takes Darwin's revolutionary idea of evolution and applies it to the branding process, resulting in a new and strikingly effective strategy for creating innovative products.

  • Publisher: HarperBusiness
  • ISBN -13: 978-0060570156
  • Language: English
  • ISBN -10: 0060570156
  • No. Of Pages: 320 Pages
  • Publishing Date: September 27, 2005
  • Author: Al Ries , Laura Ries
Specifications
Author Name Al Ries , Laura Ries
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