Item #: 499978 | Model #: 9780071817646
The Patron Way Ilana Edelstein Hardcover
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The Patron Way Ilana Edelstein Hardcover

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Product Details
  • Publishing Date: April 23, 2013
  • ISBN -13: 978-0071817646
  • Publisher: McGraw-Hill
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https://www.staples-3p.com/s7/is/image/Staples/m000660464
09780071817646
McGraw-Hill
The Patron Way Ilana Edelstein Hardcover
Product Description
The Patron Way is the story of Patron Tequila, the multibillion dollar brand that revolutionized the industry

The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's co-founder and his life partner and the way Patron single-handedly transformed the face of the liquor industry.

  • Publishing Date: April 23, 2013
  • ISBN -13: 978-0071817646
  • Publisher: McGraw-Hill
  • ISBN -10: 0071817646
  • Language: English
  • No. Of Pages: 256 Pages
  • Edition: 1
  • Author: Ilana Edelstein
Specifications
Author Name Ilana Edelstein
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