Item #: 1156326 | Model #: 9781137348913
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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Product Details
  • Author Name: Kalle Lyytinen, Michael Fisher, Martin Abbott
  • No of Pages: 200 Pages
  • Publisher: Palgrave Macmillan
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30.49
30.49
https://www.staples-3p.com/s7/is/image/Staples/m001220909
09781137348913
Palgrave MacMillan
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Product Description
The Power of Customer Misbehavior by Kalle Lyytinen - Drives innovation and growth by learning from customers

The Power of Customer Misbehavior reveals the significance of customer-driven innovation for company's growth. It depicts how companies identify their products are being misused and use this knowledge for bringing innovation.

  • Author Name: Kalle Lyytinen, Michael Fisher, Martin Abbott
  • No of Pages: 200 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: November 29, 2013
  • Language: English
  • ISBN -10: 1137348917
  • ISBN -13: 978-1137348913
Specifications
Author Name Kalle Lyytinen, Michael Fisher, Martin Abbott
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