Item #: 1155326 | Model #: 9780415833790
The ROI of Pricing: Measuring the Impact and Making the Business Case
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The ROI of Pricing: Measuring the Impact and Making the Business Case

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Product Details
  • Author Name: Stephan Liozu
  • No of Pages: 236 Pages
  • Publisher: Routledge
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138.49
138.49
https://www.staples-3p.com/s7/is/image/Staples/m001220419
09780415833790
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The ROI of Pricing: Measuring the Impact and Making the Business Case
Product Description
The Roi of Pricing by Stephan Liozu - Theories, methods, and practices for documenting pricing ROI

The Roi of Pricing by Liozu features contemporary theories, methods, and practices for documenting pricing ROI. The book teaches how to calculate the influence of pricing activities on performance.

  • Author Name: Stephan Liozu
  • No of Pages: 236 Pages
  • Publisher: Routledge
  • Publishing Date: January 21, 2014
  • Language: English
  • ISBN -10: 0415833795
  • ISBN -13: 978-0415833790
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