The Victory Lab: The Secret Science of Winning Campaigns
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The Victory Lab by Sasha Issenberg - Explains what factors affect political campaigns
The Victory Lab by Sasha Issenberg explains the effects a secret analytical revolution had on how political campaigns are run and draws on a behavioral psychology research to show how voters can be manipulated.
Author Name: Sasha Issenberg
Publisher: Broadway Books
Publishing Date: September 17, 2013
ISBN -10: 0307954803
ISBN -13: 978-0307954800
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