Item #: 1154707 | Model #: 9781137278920
Unconscious Branding
Rollover image to zoom in
https://www.staples-3p.com/s7/is/image/Staples/m001220255_sc7?wid=512&hei=512

Unconscious Branding

No reviews yet
Share:
Delivered within 3-9 business days
$15.19
This item not available in stores
Qty:

Staples memberships could save you more | Learn More

Product Details
  • Author Name: Douglas Van Praet
  • No of Pages: 288 Pages
  • Publisher: Palgrave Macmillan
Go to full description & specifications


15.19
15.19
https://www.staples-3p.com/s7/is/image/Staples/m001220255
09781137278920
Assorted Publishers
Unconscious Branding
Product Description
Unconscious Branding by Douglas Van Praet - Applies the modern theories of cognitive science to the fields of advertising and marketing

Unconscious Branding by Douglas Van Praet is a unique take on advertising that uses the theories of cognitive science to explain how consumers make purchasing decisions and how successful advertisements have used it to their advantage.

  • Author Name: Douglas Van Praet
  • No of Pages: 288 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: March 04, 2014
  • Language: English
  • ISBN -10: 1137278927
  • ISBN -13: 978-1137278920
Specifications
Author Name Douglas Van Praet
Reviews