Item #: 1155507 | Model #: 9780132128322
Advertising Research: Theory & Practice
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Advertising Research: Theory & Practice

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Product Details
  • Author Name: Joel J. Davis
  • No of Pages: 704 Pages
  • Publisher: Prentice Hall
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148.29
148.29
https://www.staples-3p.com/s7/is/image/Staples/m001220665
09780132128322
Pearson College Div
Advertising Research: Theory & Practice
Product Description
Advertising Research: Theory & Practice by Joel J. Davis explains how to formulate and use advertising research

Advertising Research: Theory & Practice by Joel J. Davis describes how to formulate and use advertising research. It helps advertisers in decision making regarding strategy, target audiences, and creativity in a complex consumer and more.

  • Author Name: Joel J. Davis
  • No of Pages: 704 Pages
  • Publisher: Prentice Hall
  • Publishing Date: May 23, 2011
  • Language: English
  • ISBN -10: 0132128322
  • ISBN -13: 978-0132128322
  • Edition: 2
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