Item #: 1153527 | Model #: 9780078028984
BASIC MARKETING: A Marketing Strategy Planning Approach
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BASIC MARKETING: A Marketing Strategy Planning Approach

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Product Details
  • Author Name: Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy
  • No of Pages: 784 Pages
  • Publisher: McGraw-Hill/Irwin
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221.39
221.39
https://www.staples-3p.com/s7/is/image/Staples/m001219444
09780078028984
McGraw-Hill College
BASIC MARKETING: A Marketing Strategy Planning Approach
Product Description
BASIC MARKETING: A Marketing Strategy Planning Approach by E. J. McCarthy - Make marketing decisions based on meeting customer needs

BASIC MARKETING: A Marketing Strategy Planning Approach by E. J. McCarthy is an updated version including new methods, examples, and recent best practices about the four P's of marketing and executing a marketing strategy.

  • Author Name: Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy
  • No of Pages: 784 Pages
  • Publisher: McGraw-Hill/Irwin
  • Publishing Date: February 25, 2013
  • Language: English
  • ISBN -10: 0078028981
  • ISBN -13: 978-0078028984
  • Edition: 19
Specifications
Author Name Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy
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