Item #: 611895 | Model #: 9780470613580
Brand Relevance: Making Competitors Irrelevant David A. Aaker Hardcover
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Brand Relevance: Making Competitors Irrelevant David A. Aaker Hardcover

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Product Details
  • Publishing Date: January 25, 2011
  • ISBN -13: 978-0470613580
  • Shipping Weight: 1.3 lbs
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23.79
23.79
https://www.staples-3p.com/s7/is/image/Staples/m000468902
09780470613580
John Wiley & Sons
Brand Relevance: Making Competitors Irrelevant David A. Aaker Hardcover
Product Description
Brand Relevance by David A. Aaker - Learn and understand how to make competitive brands

Brand Relevance by David A. Aaker is an ideal book for managers and marketeers. With different strategies and experts advice, use the book to learn and understand how to create competitive brands.

  • Publishing Date: January 25, 2011
  • ISBN -13: 978-0470613580
  • Shipping Weight: 1.3 lbs
  • ISBN -10: 0470613580
  • Publisher: Jossey-Bass
  • No. Of Pages: 400 Pages
  • Language: English
  • Edition: 1
  • Author: David A. Aaker
Specifications
Author Name David A. Aaker
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