Item #: 1155557 | Model #: 9781466643574
Cases on Consumer-Centric Marketing Management
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Cases on Consumer-Centric Marketing Management

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Product Details
  • Author Name: Vimi Jham
  • No of Pages: 373 Pages
  • Publisher: IGI Global
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151.29
151.29
https://www.staples-3p.com/s7/is/image/Staples/m001220702
09781466643574
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Cases on Consumer-Centric Marketing Management
Product Description
Cases on Consumer-Centric Marketing Management by Vimi Jham - Guide on the importance of customer behavior for marketing strategies

Cases on Consumer-Centric Marketing Management by Vimi Jham guides on the importance of customer loyalty, satisfaction, and behavior in making the marketing strategies. It is a helpful guide for professional and researchers with practical aspects.

  • Author Name: Vimi Jham
  • No of Pages: 373 Pages
  • Publisher: IGI Global
  • Publishing Date: July 31, 2013
  • Language: English
  • ISBN -10: 1466643579
  • ISBN -13: 978-1466643574
  • Edition: 1
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