Item #: 1165288 | Model #: 9781285057132
Cengage Learning® Services Marketing Interactive Approach Book
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Cengage Learning® Services Marketing Interactive Approach Book

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Product Details
  • Language: English
  • Title: Services Marketing Interactive Approach
  • Genre: Education/teaching methods & materials/general
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218.79
218.79
https://www.staples-3p.com/s7/is/image/Staples/m001224323
09781285057132
Assorted Publishers
Cengage Learning® Services Marketing Interactive Approach Book
Product Description
Cengage Learning® "Services Marketing" Education book is a perfect resource designed to connect textbook to real teaching situations.

Cengage Learning® "Services Marketing" Education book by Raymond P. Fisk/Stephen J. Grove/Joby John describes real world consequences. Book motivates and provides enough knowledge to the reader.

  • Language: English
  • Title: Services Marketing Interactive Approach
  • Genre: Education/teaching methods & materials/general
  • Publication date: 02/12/2013
  • Editor/author: Raymond P. Fisk, Stephen J. Grove, Joby John
  • Publisher: Cengage Learning
  • Format: Hardcover
  • Number of pages: 288
  • Size: 246 mm x 189 mm
  • Edition: 4
  • Subject: Sales and marketing
  • Concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material
  • Features a dynamic approach to human interactions both in face to face communication and in connections through technology
  • Langauge: English
Specifications
Author Name Raymond P. Fisk, Stephen J. Grove, Joby John
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