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Advice for small and midsized businesses looking to maximize customer relationships.

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Balancing "The Customer is Always Right" with Your Company Policies

Every business needs rational policies, but they also want to live by the motto "the customer is always right." Here's how to balance the two.

Want to Improve Customer Retention? Talk to the Ones Who Got Away

Customer communication is the crux of different strategies for customer retention and to win back business from those who have left.

The Perfect Handwritten Thank-You Note in 6 Steps

A handwritten thank-you note not only conveys gratitude to your customers, but also leaves a lasting impression and helps build a thoughtful relationship.

How to Treat All Customers Like Your First Five

The secret to strong customer retention? It's simpler than you might think. Here's how to make every customer feel valued on your small business journey.

9 Creative Ways to Stay Connected With Your Customers

The key to establishing — and maintaining — long-term relationships with your customers is by keeping in touch

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