Why Direct Mail Marketing Works (and How to Do It Well)

A step-by-step guide to executing a top-notch direct mail campaign.

These days, providing something tangible is a way to stand out from the pack. That's why direct mail marketing works well for many companies — reaching an audience in real life (and not on a screen) can make a bigger impact.

Getting a perfect printed piece into your target market's mailboxes might be easier than expected. This list lays out the steps, and provides tips for optimizing your efforts.