Finding the perfect product packaging for shipping goods to your customers requires a number of things: materials that match your brand, cost-efficient sourcing, a deep understanding of your customer base and so much more. This process takes experience to master, especially if this is your first time packaging a product.
J.L. Hernandez, founder of Craft & Main.Co, went through a lot of trial-and-error when it came to her product packaging. Here she offers advice based on her real-life experience on how a business can make sure its packages reach customers' doorsteps in good condition — and reinforce its brand identity.